Ad Stories serve like traditional display ads found on marketing platforms like DV360 or Google Ads, but uniquely incorporates the distinctive elements we have become accustomed to through social media. Ad Stories uses rich media including audio-enabled portrait HTML assets that seamlessly integrate text, and animation, creating a visually immersive experience for your audience. Ad Stories goes beyond display ads, giving you a range of uniquely customizable features. These include tap-to-action hot spots, polls, quizzes, scratch-to-reveal, and swipe-to-reveal, and shopping functionalities. As a dynamic, interactive format Ad Stories enables you to tailor campaigns to specific objectives, ensuring a more engaging and personalized connection with your target audience.
Your Ad Stories serves and displays through Google’s DV360, much like any other HTML display ad unit. DV360 (Display & Video 360) is a comprehensive advertising platform by Google that enables you to manage and execute programmatic display and video campaigns across various channels and inventory sources. This includes serving ads on websites, apps, and other digital platforms within the Google Display Network and beyond. The versatility of DV360 ensures that your Ad Stories reaches a wide audience across a targeted list of websites, programmatic inventory, and other digital channels where DV360 operates.
Your Ad Stories results are tracked and shared through a personalized report. Your personalized report includes all the familiar metrics you’re used to, along with an attention summary. Your attention summary gives you key insights into dwell time, the time people spent viewing your ad, and details of the level of engagement achieved through the unique features of your Ad Stories.
After contacting and meeting with a Naritive Global onboarding representative, you have two options for booking Ad Stories. For advertisers that have their own Google DV360 trade desk, we can export a creative tag for your ad operations executive to load into your account. For people who do not, our team runs your campaign for you. In either situation, your onboarding representative will share a briefing link with you to better understand your creative design and campaign objectives.
Ad Social takes your attention-grabbing social media posts and uses these as advertising content. Naritive Global can take any LinkedIn, Facebook, Instagram, X or TikTok social post and convert it into a display ad, and your ad is then served all across the open web.
Ad Social can be integrated into your programmatic DSP or Google Ads accounts. Ad Social can serve and display through programmatic DSPs like Google’s DV360 or through Google Ads, much like any other HTML display ad unit. You can place your ads on your favourite websites, apps or exchanges.
All we need is a social media link to have a working asset for you within minutes. After contacting and meeting with an onboarding representative, you have two options for booking your Ad Social campaign. For advertisers using their own trade desk, we supply a third party creative tag for your campaign manager to load. For Google Ads clients, we supply a zipped HTML folder for your team to load directly into your display or performance max campaigns.
