NEWS

NXD Rebrands as Naritive Global, Embarks on Ambitious International Expansion

Johannesburg, South Africa – September 19, 2024 – NXD, a leading marketing agency known for its innovative approach and commitment to excellence, today announced its rebranding as Naritive Global. This strategic move reflects the company’s evolution and its ambitious plans for international growth.

“I started my journey with NXD as a reluctant entrepreneur, knowing I wanted to run a business, but unsure as to what direction to take it,” said Nicolas van Zyl, CEO of Naritive Global. “Taking a leap of faith, I decided to figure it out along the way. Three and a half years later, not only am I passionate about entrepreneurship and its ability to transform your life, but a clear direction is now apparent. Say goodbye to NXD and hello to Naritive!”

Naritive Global now comprises a team of 17 young, highly talented, and passionate marketers with experience across the media and creative industries. The company recently launched its office in London, led by Alex Tsaperas, who van Zyl describes as “the best ambassador for our brand.”

In South Africa, Nicola van Niekerk has been appointed as the company’s Managing Director. “A more passionate, knowledgeable and all-around great person cannot be found, and Nicci is destined for spectacular success,” said van Zyl.

Van Zyl’s own career shift aligns with the company’s new direction and commitment to international expansion, which has been its primary objective for the last year. “This is a significant step toward carving out the time to pursue that goal,” he said.

Van Zyl expressed his gratitude to the mentors, friends, and family who have supported him throughout his journey. He also thanked the NXD team for their unwavering commitment and passion. “Not a single person ever left NXD. Your passion for the company is inspiring, and the degree to which we go out of our way to support one another is a quality to be incredibly proud of,” he said.

Naritive Global is poised for continued success, building on its legacy of passion, innovation, and excellence.

About Naritive Global

Naritive is on a mission to build purpose driven ad experiences that are designed to address specific, yet widespread digital marketing needs. Currently, its solutions are focused primarily on drawing inspiration from social media to pioneer advancements in display marketing. The company’s flagship solution Ad Stories, is a story inspired display ad designed to capture and measure user attention. Their second solution, Ad Social, represents a unique form of social display that draws on social media links and extends them into the open web while retaining the posts original interactive elements.